American Eagle Uses AR Snapchat Lens to Promote Secondhand, Sustainable Clothing Shop

To celebrate Earth Day April 22, American Eagle Outfitters launched RE/AE, a resale shop featuring a curated selection of secondhand and vintage American Eagle clothing items. The RE/AE retail shop is available through resale platform thredUP, which offers "Resale-as-a-Service" technology to fashion brands, allowing them to create customizable shopping experiences for their customers. "We are...